GrowOnline Case Study 1. - Child Care Marketing

Digital Marketing Case Study - increasing occupancy in a leading Melbourne Early Learning Centre

Child Care Marketing (a division of GrowOnline Pty Ltd) have worked closely, from our base in Noosa, with Niño Early Learning Adventures (Niño ELA) located in Melbourne, for the past six years to grow their services using an integrated marketing funnel to generate thousands of enquiries. Recently, Luke Agosta the owner of Niño ELA said: "Niño ELA has grown from one centre five years ago, to currently 12 centres, and growing, in the Melbourne metro area.  Kevin from Child Care Marketing has been a valuable marketing partner in the Niño ELA growth strategy over the past five years.  This marketing communication has contributed to the strong premium brand building of the Niño ELA brand and the generation of a large number of enrolment enquiries, that have contributed to the growth in occupancy success for Niño ELA." Child Care Marketing worked with Niño ELA over the past 6 years to develop “A Parent’s Journey to finding the right Early Learning Centre for their child” over two stages by developing:

Online Presence:

• Developed a professional, online presence– Wordpress Website, Blog, Facebook, LinkedIn, Instagram, Google my Business

Marketing Funnel:

• Awareness – Discovery of Niño services, building connection with the Niño brand using advertising and SEO across Facebook, LinkedIn, Instagram, Google my Business
• Engagement – Engagement with Niño online content, events and reviews with interactive forms, pop-ups and video
• Consideration – Developed an automated email system to communicate with prospective parents leading them to a decision
• Decision – Developed an integrated CRM system to enable parents to register with Niño via an enquiry form submission leading to Waitlisting, Tours then Enrolment
• Advocacy – Developed extensive Social Media systems to enable Reviews, Testimonials and Referrals

Child Care Marketing have developed unique cloud based systems working from our Noosa base, to provide these partnership services remotely with clients around Australia. You are welcome to contact Kevin 0418 868 584 for a no-obligation proposal to help increase the occupancy of your Early Learning Centre using these tried and tested systems.