It’s not often you’re presented with the opportunity to re-define how an industry engages their customers through digital channels. But that is exactly what Tigerair wanted to do with the re-design & development of their digital travel experience.
Our vision was clear, we wanted to create an engaging experience that truly reflects the Tigerair brand ethos.
The challenge Tigerair and ECD set for themselves was substantial. How do you make a feature rich, interactive user experience but make it light enough that it’s delivered to mobile devices at lightning speed? What technologies do you select to ensure you future proof the solution so that it can be built on and enhanced for years to come, without the need to re-build?
ECD takes a UX Driven approach to solutions and as such, we first went about reimagining the flight search experience. Our objective was to make searching for a flight fun and less of a task, ensuring website conversions happened quickly and efficiently.
Through extensive research and user testing, we re-worked every step of the process, resulting in an intuitive, engaging and rewarding experience across mobile and desktop. We then worked with Tigerair digital to identify the following technology stack and innovations that would form the major infrastructure:
And the results?
20%+ Increase in conversion rate
$150K Total ongoing operational cost savings per year
$9M Revenue uplift per year